Following up from Part I of this blog where I discussed the intense and quickly changing landscape of marketing technologies and marketing automation platforms (MAPs), I want to continue with the immense opportunity for marketing automation softwares and video to work in tandem to drive some serious business results. A MAP allows companies to buil...
It's an exciting time for digital marketing. Marketing technology is on the rise attracting pundits and practitioners alike who are captivated by the ever growing trends.
It's safe to say that the majority of marketers today understand why they should be thinking about content marketing – but many still struggle with how they should be executing it. Creating content that engages your customers at the right time with the right offer is a challenge.
8 seconds to engage. Yes, according to research from the U.S. National Library of Medicine, the average attention span of an adult has dropped to under 8 seconds.
In 2010, the average U.S. adult barely spent any time watching digital video -- 6 minutes per day was the norm.
Earlier this year we produced a research report with Aberdeen Group on "Analyzing the ROI of Video Marketing", which explored key trends in video marketing by best-in-class companies. Some of the findings included: 95 percent of best-in-class marketers are using video as a content marketing tactic. Video content users enjoy...
When it comes to deciding which college to attend, high school students have a plethora of options.