Courtney Pierce's Posts

Marketing automation is transforming customer engagement, helping brands deliver the right content to the right people at the right time more effectively than ever. For digital marketers, marketing automation platforms (MAP) are the heart of the modern marketing machine: tracking leads, nurturing contacts, and powering creative campaigns.

We are excited to announce that we are joining Oracle at its annual Modern Marketing Experience (MME) event as a Gold Sponsor this year!

It's safe to say that the majority of marketers today understand why they should be thinking about content marketing – but many still struggle with how they should be executing it. Creating content that engages your customers at the right time with the right offer is a challenge.

It's safe to say that the majority of marketers today understand why they should be thinking about content marketing – but many still struggle with how they should be executing it. Creating content that engages your customers at the right time with the right offer is a challenge.

Last week, I had the pleasure of participating in a panel discussion at an Argyle Executive Marketing Forum. Held at the Union League in New York, the event focused on retail and consumer goods, and attracted an audience of marketing executives from large brands and retailers in the New York area.

NABSHOW is fast approaching! NAB is all about Content, billed as the "essential destination for broader-casting® professionals who share a passion for bringing content to life on any platform." This year, the conference runs from April 9-14, and the Exhibits run from April 11-14 at the Las Vegas Convention Center. As...

With many organizations embracing HTML5 to deliver video to the iPhone and iPad, there has never been a better time to learn how and why adding HTML5 to your video strategy can improve the video experiences you deliver.