There was something incredibly special about this year’s Content Marketing World event. It wasn’t just having 2,600 passionate marketers,100 thought leader speakers, and over 150 leading technology vendors all in one place. All of those things were exceptional, but it was much more.
It’s that exciting time of year when thousands of marketers from around the world make their annual migration to Cleveland, Ohio for Content Marketing World.
According to research from our friends at ExactTarget, driving increased conversion rates is the single highest priority for digital marketers today. How did “conversion” displace some of the big marketing challenges like branding, big data, social and mobile?
When Scott Brinker, author of the Chief Marketing Technologist blog, first published the now famous marketing technology landscape in 2011, there were only 100 vendors listed.
The goal for marketers is clear: drive demand and increase conversion. How to get there, however, isn’t always so lucid.
67% of customers have hung up the phone out of frustration because they could not talk to a real person (American Express Research), and 89% are ‘more satisfied’ when they get answers online quickly(Synthetix research report). In our last post “Beating the Goldfish” we shared some insights on the power of video portals in d...
This article originally appeared in Digital Marketing Magazine. As the old adage goes: "a picture tells a thousand words" - a mantra that has never been truer than in today's world of instantly accessible information. Our society has bred consumers who want to receive maximum information with minimal effort.