Steve Rotter's Posts

8 seconds to engage. Yes, according to research from the U.S. National Library of Medicine, the average attention span of an adult has dropped to under 8 seconds.

Nothing moves product like video. From ads to your online point of purchase itself, video helps people learn about your product, understand its appeal, and feel more confident buying it. That's why shoppers who watch online video are more than 1.8 times more likely to make a purchase than non-viewers.

Direct email marketing is an unforgiving business. People didn't ask for your message, and it arrived when they were in the middle of something else—will they really respond positively to it?

Whatever type of campaign or promotion you're running, the landing page is where it all comes together. You've got people to your door—now you've got just a few seconds to draw them in before they wander away to the next online attraction.

No business can afford to remain stuck on desktop computers. As mobility transforms modern lifestyles, you've got to be able to reach and engage customers wherever they go, on whatever device they use.

It's hard enough getting customers to your website—with so many other temptations and distractions at hand, it can be even harder to keep them there. Video is one of the best ways to get people to stick around. The average user spends 88 percent more time on a website with video.

Search engine optimization can be frustrating for analysts and creative teams alike. SEO analysts scramble to stay one step ahead of constantly-changing algorithms, reading the digital tea leaves to figure out how to make your site rise to the top.