Steve Rotter's Posts

Brand marketers are looking at online video in new ways. More and more, they understand that it's not about generating views for their own sake—instead, the real strategic value of video is in moving the needle on the metrics that really matter—things like mobile engagement, conversions and cart size. Consider a simple example.

This year’s Content Marketing World 2012 conference had to be one of the best events of the year for marketing professionals.

I hope you’ll join me on Tuesday, July 17th, for one of two free webinars I’m hosting on “The New Content Marketer: Earning and Sustaining Consumers’ Attention in a Social World.” From a marketer’s perspective, we’ll delve into the world of content marketing, social media, and online video, exploring a rang...