During the recent ReelSummit conference I had a chance to interview Alex Lacayo, Senior Manager of Media Productions at LinkedIn, in a live version of the Get Reel with Renee show.
Engaging your users and fans is more important than ever. From live feeds to user-generated news, growing communities around your brand and products is increasing in popularity. As social media and technology have evolved, user-generated content has become some of the most effective and successful shared content.
The goal for marketers is clear: drive demand and increase conversion. How to get there, however, isn’t always so lucid.
67% of customers have hung up the phone out of frustration because they could not talk to a real person (American Express Research), and 89% are ‘more satisfied’ when they get answers online quickly(Synthetix research report). In our last post “Beating the Goldfish” we shared some insights on the power of video portals in d...
Last month I attended Responsys Interact, an Oracle Marketing Cloud conference in San Francisco. I went under the guise of an Oracle Partner (check out our new Eloqua integration) and an Oracle customer (Brightcove is a long-time Eloqua & Oracle customer).
Remember your friend? You know, the energetic, optimistic "do-it-yourself-er." The one who never needs to hire a contractor for complex home improvement projects. Still having trouble? This should jog your memory: remember eating at your friend's house on a nice kitchen table next to a wall of exposed 2x4s?
This article originally appeared in Digital Marketing Magazine. As the old adage goes: "a picture tells a thousand words" - a mantra that has never been truer than in today's world of instantly accessible information. Our society has bred consumers who want to receive maximum information with minimal effort.