Paul Casinelli's Posts

The sweat begins to pearl on your neck. Your heart is racing and everything is becoming a little blurry. You take a deep breath and move forward in your chair.

Facebook recently announced updates to the News Feed that have publishers and brands concerned, and with good reason. The implications of these changes are particularly important for video (and we love video here at Brightcove!).

We’ve all been watching the steady growth in the amount of video streamed on the web. This year, video will account for 69% of all Internet traffic. It’s already immense and will continue to grow in 2017 and beyond. What are the video trends my fellow video aficionados should be looking to capitalize on in 2017?

Where is your video being consumed? The video landscape is changing quickly. Video is not being watched in the same places it was 10 years ago.

Eight billion daily views for Facebook, ten billion for Snapchat, millions of hours watched each day on YouTube…the numbers announced by social networks about social video over the past few years are strong evidence of social video’s ongoing rise to prominence, if not dominance For organizations of all types, this rise represents a ma...

The video landscape is evolving. Social networks are putting a hyper focus on online video: YouTube has grown to more than 1.3 billion users watching 5 billion videos daily; Facebook averages eight billion daily views from over 500 million viewers; and 82 percent of Twitter users watch video content on Twitter.

“Every company needs to be a media company.” We have heard this time and time again. Until a few weeks ago, TV was the final frontier for organizations looking to plant their media flag.