Digital Marketers

There was something incredibly special about this year’s Content Marketing World event. It wasn’t just having 2,600 passionate marketers,100 thought leader speakers, and over 150 leading technology vendors all in one place. All of those things were exceptional, but it was much more.

This blog was provided by Paul Neto, Director of Research at YuMe, Inc.

We have been long-time believers in the power of video, and as consumers become more and more tech savvy, it’s increasingly important for marketers to understand the influence of video in the marketing mix.

We are excited to launch our newest case study with Michelle Bridges 12 Week Body Transformation (12WBT).  12WBT is a unique online 12-week exercise, nutrition and mindset program created by leading Australian personal trainer Michelle Bridges.

According to research from our friends at ExactTarget, driving increased conversion rates is the single highest priority for digital marketers today. How did “conversion” displace some of the big marketing challenges like branding, big data, social and mobile?

By the close of 2014, 194.5 million people in the U.S. will have watched digital video at least monthly -- that's nearly half of the overall U.S. population.

When Scott Brinker, author of the Chief Marketing Technologist blog, first published the now famous marketing technology landscape in 2011, there were only 100 vendors listed.