During the recent ReelSummit conference I had a chance to interview Alex Lacayo, Senior Manager of Media Productions at LinkedIn, in a live version of the Get Reel with Renee show. During the interview we discussed storytelling in a multi-screen world, but also focused on empowering audiences with the information they need in the way that they want to consume it.
With attention spans depleting and the volume of content rising, it has become increasingly critical to understand your audience and their challenges. LinkedIn understands this and approaches their content at a personal level for their customers. The delivery of their content empowers their customers with the right information and hands them the proverbial superhero cape to change the world.
To learn more about how LinkedIn creates engaging content that is worth watching, view the full Get Reel with Renee interview below and download our conversion infographic.