Last month I attended Responsys Interact, an Oracle Marketing Cloud conference in San Francisco. I went under the guise of an Oracle Partner (check out our new Eloqua integration) and an Oracle customer (Brightcove is a long-time Eloqua & Oracle customer).
Following up from Part I of this blog where I discussed the intense and quickly changing landscape of marketing technologies and marketing automation platforms (MAPs), I want to continue with the immense opportunity for marketing automation softwares and video to work in tandem to drive some serious business results. A MAP allows companies to buil...
It's an exciting time for digital marketing. Marketing technology is on the rise attracting pundits and practitioners alike who are captivated by the ever growing trends.
You may have found some unexpected excitement in your Twitter feed this morning.
Last week we unveiled our first product integration with Brightcove technology partner Jive, a leader in workplace social collaboration software. Organizations around the world use Jive to power their internal communities to encourage internal employee interaction and engagement.
I recently had the opportunity to participate on a panel at the Business Video Expo (BVE) in Miami Beach. The topic, Video in the Cloud: Leveraging Hosted Solutions for Enhanced Communications, allowed me to share some best practices for online video strategies with an audience that was clearly eager to amplify their own initiatives.
VideoClix is a Brightcove Technology Partner that provides hotspotting functionality inside a Brightcove player.