Digital Marketers

Where is your video being consumed? The video landscape is changing quickly. Video is not being watched in the same places it was 10 years ago.

I recently attended the MarketingProfs B2B Forum in Boston. I am not a marketer. I am mostly responsible for creating technology for marketers and so I attended this conference to learn more about my customers. But being my first marketing conference, I decided I was going to get the most out of it-- so I did it all.

Eight billion daily views for Facebook, ten billion for Snapchat, millions of hours watched each day on YouTube…the numbers announced by social networks about social video over the past few years are strong evidence of social video’s ongoing rise to prominence, if not dominance For organizations of all types, this rise represents a ma...

The video landscape is evolving. Social networks are putting a hyper focus on online video: YouTube has grown to more than 1.3 billion users watching 5 billion videos daily; Facebook averages eight billion daily views from over 500 million viewers; and 82 percent of Twitter users watch video content on Twitter.

Welcome to the 3rd article in this technical series. Last time, I talked about the benefits of the new ingest system, Dynamic Ingest, and how it impacts on your video workflow. With this entry, I will talk about CMS Connectors, what they do, and their benefits.

From TV commercials and in-flight entertainment to digital advertising and direct marketing campaigns, All Nippon Airways (ANA) uses video to raise brand awareness, drive customer engagement and online sales, and communicate critical travel information.

Getting time with prospects is more challenging than ever. When it comes to communication, there are few mediums more powerful than video. Brands that strategically use video for marketing distinctly set themselves apart in marketing performance from those that don’t.