The opportunity for live video is clear. If you’re a B2B or B2C marketer looking to build a stronger connection with your prospects, customers or even internal stakeholders, live video is the essential tool with which to do so. Why?
More than any other communications tool, live streaming video has the power to convey messages faster and more effectively throughout your entire organization. For many top enterprise companies, the use of live video for marketing and sales, in conjunction with on-demand video, is a critical business differentiator.
Marketers are responsible for warming up conversations with prospects, but according to SiriusDecisions, 67% of the buyer’s journey is done via digital channels before intent is demonstrated. Even more frustrating, sometimes it feels like these leads are languishing in the funnel somewhere between MQL and SAL.
Leading organizations are embracing video and becoming smarter about creating, using, and measuring video across the entire enterprise. Whether live streaming town halls, training sales teams, onboarding new employees, or providing customer support; video enables you to remove barriers and helps teams to connect effectively. Why?
Creating your first marketing video or video series can be a daunting process no matter what your level of marketing and communications expertise. I’ve sat in many a conference session packed with marketers keen on learning the best tools for the job.
Delivering a live stream for an event is on the wish list of many marketers- and for good reason. Live video is proven to captivate audiences by putting them into the “first to know”. But what was once considered a privilege is now seen as a right by your audiences.
1. First Off, Even Writers Think Video is Hugely Effective! Ann Handley, Chief Content Officer at MarketingProfs and author of Everybody Writes: I think that marketers are increasingly using video a lot more strategically to really tell their story a whole lot more effectively. So I think video is huge.