Hi, I’m Shannon, the Senior Content Manager at Brightcove. A lot of video marketers ask me “what is the most important social media site for my company’s videos?” Let’s discuss three social video networks marketers should be taking advantage of: Twitter, Facebook and YouTube. Twitter.
Social media, in a lot of ways, is about being benevolent, helpful, and genuine. This is how some accounts attract thousands of loyal followers--these influencers embody these “golden rules” of social media.
Wow. It’s March! As we rush to hurry and complete our Q1 initiatives, we’re also left looking back. You must be wondering, how are the goals I set in January progressing thus far? This is what smart marketers do- take a minute, pause, and reflect. And since you’re a smart marketer, questions abound.
Audiences crave video. And with 74 percent of all internet traffic projected to come from video by 2017, it’s foolish for marketers not to serve it up to their prospects and customers, establishing and furthering relationships with their brand. &
As video marketers, we want to educate interested prospects through content focused on our personas. We hear it all the time: if we want our video marketing efforts to pay off, we have to create rich, engaging stories, rather than push our product.
Getting time with prospects is more challenging than ever. When it comes to communication, there are few mediums more powerful than video. Brands that strategically use video for marketing distinctly set themselves apart in marketing performance from those that don’t.
Editor’s note: this post and the accompanying video originally appeared in a short-form blog post on January 26, 2016, published by Dana Fugate. We have since updated to combine this with another post from Nathan Veer, originally January 28th, 2016 and added more original content.