Online shopping is dominating commerce. The way we buy has changed. Amazon is displacing popular retailers like Macy’s, Best Buy and Walmart. Personally, I search Amazon for a specific product I’m interested in instead of going to Google.
Editor’s note: this post and the accompanying video originally appeared in a short-form blog post on February 9th, 2016, published by Dana Fugate. We have since updated to provide more resources and 1500+ additional words of guidance.
When it comes to finding new audiences for our video content, YouTube seems to be a natural fit for most marketers. And it is, to some extent. But visibility on the social networking site, or even in search engines, is increasingly difficult to come by in a deluge of video content. And of course, YouTube isn’t what it once was.
In 2008, people were oversharing on Facebook. Yet a small “micro-blogging” platform, Twitter, was slowly starting to gain momentum. Limited to 140 characters, oversharing could now happen at a more rapid pace. You’re eating a grilled cheese right now? That’s nice.
Content marketing plays a critical role within the marketing strategy of nearly every organization. Yet, many, maybe even on your team, fail to understand the true goals of content marketing. Each year at Content Marketing World, or CMWorld, we come together to learn from peers and experts who understand that content builds relationships.
Facebook is part of my daily life. Is it a part of yours? Facebook is where I go to check in on faraway friends as a flurry of interesting and amazing life events unfold: engagements, adoptions, excursions to Bali, and weight loss transformations.
Our Video Marketing Mentors series continues, integrating with our current Video Across the Enterprise series! Whoa, marketers love it when content aligns like that, don’t they? I know I do!