Brightcove is a global business with 12 offices worldwide. Our sales and marketing teams span time zones and continents. Trying to schedule a live meeting that can accommodate everyone is a challenge, so imagine pushing out vital information such as product updates and additional sales trainings effectively!
Video is enormously effective for internal company communications — an ideal way to distribute timely messages throughout an organization in seconds Above all, as an internal communications tool, video has proven critical for improving employee engagement. In fact, 54 percent of communications professionals in human resources have said t...
Did you know new employees are 69% more likely to remain with the company for up to three years when they are onboarded effectively? Onboarding new employees and integrating them into the company culture and workflow is a shared challenge of HR personnel and managers. Beyond, retention, companies want employees to perform better and faster.
As our Video Across the Customer Journey series concludes, our Video Marketing Mentors series returns! We’ve culled advice from some of the top video professionals in the industry about how they use video. Not surprising, following the customer journey is central to this process.
Customer loyalty means that customers want and chose to do business with you! Score. But the most engaged of customers are advocates who elect to stay with a business’ offering even when being courted by the competition.
Pipeline. Growing sales opportunities is part of a marketer’s job. So much so that often one of your biggest sources of revenue goes ignored - your customers. Many organizations have no marketing team member dedicated to their customer’s interests.
Video has a cool factor that sales and marketing teams crave. It’s a malleable medium and makes our brands look great. Yet, both sides stare at a thinning pipeline wondering how to convert more leads.