Shannon K. Murphy's Posts

What is engagement? This intangible has been the scorn of digital marketers going on a decade. It’s what we promise our clients, our bosses, and ourselves.Yet for all those promises, it’s almost become a running joke, a punchline among marketers-- that is, until we see someone do it really really well. Admit it.

When marketers ask us, “how can I get started with video?”, they’re often interested in making a big splash, such as launching a new product, services or program or intelligently building thought leadership and gained mindshare for their brand.

Space has always fascinated me. Since the third grade when I learned about the planets and their rotations, I’ve been hooked. Around this time I became obsessed with my glow-in-the-dark constellation book, studying, hidden under blankets, long into the night.

Communication habits are changing. (As most recently demonstrated by your niece’s penchant for “Snaps” or SnapChat videos over texts.) We want bite-sized, to-the-point content, preferably on-demand.

Brightcove technology partner 3Play Media provides premium captioning, transcription and translation solutions to higher ed, enterprise and government organizations. Remember the early days of online video? Video players rebuffering without any end in sight?

Brightcove technology partner 3Play Media provides premium captioning, transcription and translation solutions to higher ed, enterprise and government organizations. 76 percent of B2B marketers are using video for content marketing according to a recent study by Marketing Profs, the Content Marketing Institute (CMI) and Brightcove, but c...

Brightcove technology partner 3Play Media provides premium captioning, transcription and translation solutions to higher ed, enterprise and government organizations. The Internet is an increasingly integral part of business, education, recreation, interaction and more.