I often hear comments from our customers about getting started with video, scaling production, and what options to consider for in-house production. On one end, I hear questions such as “How do I get started with video?” or “I don’t have budget to hire local production companies”.
Editor’s note: this post and the accompanying video originally appeared in a short-form blog post on January 26, 2016, published by Dana Fugate. We have since updated to combine this with another post from Nathan Veer, originally January 28th, 2016 and added more original content.
Whether you’re just starting to build video marketing capabilities, or looking to expand your program, I want to share an innovative – and affordable – way for you to create video anywhere in the world. We tend to think of video production as a lengthy, expensive process, but it doesn’t have to be.
Online shopping is dominating commerce. The way we buy has changed. Amazon is displacing popular retailers like Macy’s, Best Buy and Walmart. Personally, I search Amazon for a specific product I’m interested in instead of going to Google.
Planting a palm tree in Boston, Massachusetts is probably not the best idea. It’s not the seed’s fault and it won’t matter how much you water it. It simply will not grow. If we want something to grow, we must create the right environment. As marketers, our video content strategy mirrors this thinking.
Editor’s note: this post and the accompanying video originally appeared in a short-form blog post on February 9th, 2016, published by Dana Fugate. We have since updated to provide more resources and 1500+ additional words of guidance.
Need to communicate with and engage your geographically dispersed employees? Dunkin’ Brands, like many organizations, needs to effectively engage and communicate with its field teams, but also foster a connection with corporate HQ. T