Welcome to the second post of a technical-focused series of articles. We previously discussed the flexibility of the Brightcove player, supplying examples of how you can customize the HTML5 online video player for your needs. In this article, we’ll be talking transcoding and the benefits of Dynamic Ingest (DI).
Are you trying to drive business results? Do you produce video content for sales and marketing? Not surprising, 150,000 people had this goal in mind when they attended the 2016 Dreamforce conference in San Francisco. Brightcove presented on the topic of driving ROI from video marketing investments.
When it comes to finding new audiences for our video content, YouTube seems to be a natural fit for most marketers. And it is, to some extent. But visibility on the social networking site, or even in search engines, is increasingly difficult to come by in a deluge of video content. And of course, YouTube isn’t what it once was.
Video is often touted as the most powerful marketing tool out there. We agree. There’s no other medium that lets you communicate as quickly, efficiently and personally.
Marketers are always looking to new trends to give them an edge. While video certainly isn’t new to the scene, marketers are finding more and more ways to use it for a competitive edge.
Dunkin’ Brands uses video as an essential tool in communicating with its 2,000 Dunkin’ Donuts and Baskin-Robbins brands franchisees. America runs on Dunkin’ - which keeps franchisees, often with multiple store locations dispersed around the globe, a very busy lot. While each franchisee is unique, Dunkin’ Brands finds v...
Organizations big and small typically share similar goals and challenges with video. For some more than others, video is essential to staying relevant with their audiences. Our customers know this to be particularly true. How do you reach a global audience while being cost conscious and effectively measuring engagement?