In 2008, people were oversharing on Facebook. Yet a small “micro-blogging” platform, Twitter, was slowly starting to gain momentum. Limited to 140 characters, oversharing could now happen at a more rapid pace. You’re eating a grilled cheese right now? That’s nice.
AO.com aims to become the best electrical retailer in Europe without any brick and mortar stores. While we may think of online shopping as a list of pages with text blocks, pictures, and prices, AO uses video to transcend the in-store experience. How does video help AO do that?
Anyone can find basic solutions to run videos on their web site, but few can operate, innovate and unlock its value at scale. At Cisco, users across the globe in departments as diverse as Marketing, Corporate Affairs, Investor Relations, and Support, are creating, uploading and measuring video content.
SAS uses video pervasively to help prospects and clients develop an emotional attachment to its software and brand, to close large distances by bringing its CEO into key sales encounters, and to elevate marketing campaigns.
Content marketing plays a critical role within the marketing strategy of nearly every organization. Yet, many, maybe even on your team, fail to understand the true goals of content marketing. Each year at Content Marketing World, or CMWorld, we come together to learn from peers and experts who understand that content builds relationships.
Brightcove Integrates Video Analytics with Marketing and Sales Automation As the leading provider of cloud services for video, Brightcove knows how powerful video can be for engaging prospects and customers.
Facebook is part of my daily life. Is it a part of yours? Facebook is where I go to check in on faraway friends as a flurry of interesting and amazing life events unfold: engagements, adoptions, excursions to Bali, and weight loss transformations.