AO.com aims to become the best electrical retailer in Europe without any brick and mortar stores. While we may think of online shopping as a list of pages with text blocks, pictures, and prices, AO uses video to transcend the in-store experience.
How does video help AO do that? AO uses video to educate and inspire the customer at every stage of the customer journey. Through video, customers gain deep insight into the products, get answers to questions, and find inspiration for product ideas and uses. Video and multimedia content bring the products to life, earning AO a reputation for being an impartial, trusted online electrical retailer in the UK, and more recently in the Netherlands and Germany.
Want to learn more about how AO transcends the in-store experience?