Digital Marketers

2016 was undoubtedly the year of video. The darling across most social media platforms, video is raking up up to 10 billion views daily.

We’ve all been watching the steady growth in the amount of video streamed on the web. This year, video will account for 69% of all Internet traffic. It’s already immense and will continue to grow in 2017 and beyond. What are the video trends my fellow video aficionados should be looking to capitalize on in 2017?

Lowe’s hit series The Weekender is a story of transformation - and not just about each of the weekend DIY projects featured in the ongoing series.

Audiences crave video. And with 74 percent of all internet traffic projected to come from video by 2017, it’s foolish for marketers not to serve it up to their prospects and customers, establishing and furthering relationships with their brand. &

As video marketers, we want to educate interested prospects through content focused on our personas. We hear it all the time: if we want our video marketing efforts to pay off, we have to create rich, engaging stories, rather than push our product.

One question that is rising in popularity the last few months is how to protect your content. In this post, I'll focus on Digital Rights Management (DRM) - what is it, how it works and how can it be used within Video Cloud. DRM is a mechanism that is built into a product or service to control access to material, usually after a purchase.

Australia is a sport-loving nation. From tennis in the summer, soccer in autumn, football in winter and V8 supercars in spring,there’s always a sport to follow and a team to get behind.