Digital Marketers

With video traffic projected to be 82% of consumer internet traffic by 2020, smart marketers know that they need to prioritize video marketing and analytics now more than ever.

Inserting video into your account based marketing (ABM) campaigns creates a compelling solution to every marketer’s “right person, right content, right time” dilemma.

In my most recent post, DRM: How to Protect Your Video Content, I concluded with a promise to cover more online video security topics. After deeper thought, I decided to cover how the Brightcove software development kits (SDKs) can be used to easily render your videos in a mobile app.

Where do 30,000 dental professionals from around the world go to refresh or maintain their certifications?  Las Vegas? Miami? Try again.  This community sinks its teeth into Dentinal Tubules, the premium online educational resource in the dental field.

It’s clear that video is the current favorite across most social media platforms; more than 100 million hours of video are watched on Facebook every day.

It’s the new year! That means it’s time for fresh, crisp winter air (for those of us in the northern hemisphere, at least), a fresh perspective on the upcoming year, and of course, those dreaded, often unsustainable new resolutions.

Editor's note: This post originally appeared August 14th, 2013, authored by Shannon K. Murphy. We have since updated with new information. Online video has invaded, conquered, and declared itself Emperor Supreme of content marketing.