1. First Off, Even Writers Think Video is Hugely Effective! Ann Handley, Chief Content Officer at MarketingProfs and author of Everybody Writes: I think that marketers are increasingly using video a lot more strategically to really tell their story a whole lot more effectively. So I think video is huge.
Hi, I’m Shannon, the Senior Content Manager at Brightcove. A lot of video marketers ask me “what is the most important social media site for my company’s videos?” Let’s discuss three social video networks marketers should be taking advantage of: Twitter, Facebook and YouTube. Twitter.
Social media, in a lot of ways, is about being benevolent, helpful, and genuine. This is how some accounts attract thousands of loyal followers--these influencers embody these “golden rules” of social media.
Wow. It’s March! As we rush to hurry and complete our Q1 initiatives, we’re also left looking back. You must be wondering, how are the goals I set in January progressing thus far? This is what smart marketers do- take a minute, pause, and reflect. And since you’re a smart marketer, questions abound.
Editor’s note: To kick off our new video series, Ask Brightcove, we took a good look at our blog to see which existing content needed a refresh. “5 Quick Wins to Jumpstart Your Video Marketing Strategy,” published December 19th, 2014, by Paul Casinelli was identified and updated in this process.
In 1976, Prince Charles of Wales had completed his duty in the Royal Navy, and had the idea to create a trust dedicated to improving the lives of disadvantaged young people in the UK. Founded in 1976, The Prince of Wales’ charity, The Prince’s Trust, has since helped 825,000 young people and supports over 100 more each day.
Marketing automation has been around for some time now, but marketing automation with the addition of video data? Well, that’s a game changer for marketers everywhere.