Video marketing can look like a daunting task at every stage. From figuring out the equipment, to the production, editing, and approval process, through to hosting and distributing content — it can all seem like too many moving parts.
Creating your first marketing video or video series can be a daunting process no matter what your level of marketing and communications expertise. I’ve sat in many a conference session packed with marketers keen on learning the best tools for the job.
Finding jeans that fit is hard enough. Now try doing that online. With little to go on, e-shoppers know there’s a 50/50 chance they’ll land the perfect pair.
Delivering a live stream for an event is on the wish list of many marketers- and for good reason. Live video is proven to captivate audiences by putting them into the “first to know”. But what was once considered a privilege is now seen as a right by your audiences.
A common fear of marketers? That our message isn’t resonating with our audience. In fact, when a viewer watches 60% of our video we consider this a victory. So, how do we double down on engagement? One word: interactivity.
Whether you’re a micro-manager or a flexible free-spirit, one thing’s for sure: planning a vacation is the absolute worst. Though both personalities bring wonderful things to the table (i.e., thoroughly prepared itineraries, spontaneous adventure), there’s a reason for all the moaning and groaning.
Editor’s Note: This blog was published previously June 6th, 2016 as part of a 1:1 Conversations content series on the Oracle Marketing Cloud Blog. It has since been updated with new content and videos. When I was a wee pup in executive communications, I produced videos for the CEO and COO to use at external and internal events.