There’s a reason video continues to rise as one of the most powerful mediums we have — it connects us on a human level, it’s moving and engaging. With video, you can take something intangible, like B2B analytics software, and bring it to life.
2017 was a huge year for video, and for Brightcove. In the last 12 months we have seen some great video projects across Australia and New Zealand alone. Overall, Brightcove delivered 1.3 billion hours of video across 34 billion streams, and there’s no signs of it slowing down in 2018.
We’re at an interesting turning point. The way brands work together is changing and we’re seeing a blurring of functions. Brands are collaborating more as they understand the importance of good quality content. And digital marketers are playing new functions as brands look to become content creators themselves.
Video marketing can look like a daunting task at every stage. From figuring out the equipment, to the production, editing, and approval process, through to hosting and distributing content — it can all seem like too many moving parts.