Antoine Bouchacourt's Posts

2016 was undoubtedly the year of video. The darling across most social media platforms, video is raking up up to 10 billion views daily.

It was a packed room last week at the Digital Travel and Tourism Masterclass in Singapore, as marketers gathered to hear from IBM Marketing Cloud, Outbrain, Sojern, Andara and Brightcove on the latest marketing trends taking flight in the travel industry.

Video has started taking center stage in content marketing campaigns for an ever-increasing number of brands in Asia. At the recent Content360 event in Singapore, brands and agencies shared campaign success stories about harnessing the power of video to engage with their customers and build brand equity.

In my last post, I cited a recent study by Cisco, in which they predict that 80% of the world's internet traffic will be video by 2019, but that a predominant part of this traffic may also consist of online noise (think cat videos).

The annual eTail Asia 2016 conference saw 350 attendees gather in Singapore for three jam-packed days of industry discussions around the future of online and omni-channel retail. We took part in a panel, “Creating Compelling Customer Experiences,” exploring the rising trends and strategies in online retail.

The opportunities presented by online video have changed the playing field dramatically for news publishers. Publishers are now evolving from world-class newspapers to world-class media companies.