Welcome to our very first post of the #PLAY2018 speaker blog series! Here, we’ll introduce you to some of our guest speakers and the sessions scheduled for this year’s event. If you’ve already registered to attend, this series will give you a better understanding of what’s in store.
Facebook recently announced updates to the News Feed that have publishers and brands concerned, and with good reason. The implications of these changes are particularly important for video (and we love video here at Brightcove!).
With 80 percent of Australia’s drink-consuming public sipping on one of its brand-stamped libations, Endeavour Drinks Group (EDG) is by far the most visible beverage retailer in the country. And that doesn’t mean the company favors quantity over quality.
Some people are saying that 2017 was the “year of video marketing.” We agree!
Video has long been one of the most effective and engaging mediums of visual communication. As digital marketing continues to evolve, we’re seeing a growing trend in the use of video as one of the first touchpoints to engage audiences.
You’ve probably heard that you need to be making more videos for your company, and maybe you’ve even started to try and figure out how to make that happen. From product marketing to recruiting, to social media, internal communications, and customer support, videos are key in getting information to your customers, employees, and audienc...
Tell me if any of these questions sound familiar: “What marketing channels are most effective at driving new leads?” “Was that trade show worth the investment?” “How did that CEO video perform?” “Where should we spend marketing dollars next year?” Constantly fielding questions like these - f...