Setting your New Year’s resolution for your website
The holiday season can be the perfect time to plan out your 2019 content strategy and set your New Year’s resolution for your website.
Video Views are Not Enough: How to Use Attribution Marketing Metrics that Matter
Tell me if any of these questions sound familiar: “What marketing channels are most effective at driving new leads?” “Was that trade show worth the investment?” “How did that CEO video perform?” “Where should we spend marketing dollars next year?” Constantly fielding questions like these - f...
How to Use Organic and Paid Social Video for More Marketing Impact
Your boss is sharing articles on Linkedin; your grandmother is commenting on your Facebook photos; and while your best friend live tweets, you get a silly Snapchat from your niece. Everyone’s on social-- the internet has 3.17 billion users, and the average user has 5.54 social media accounts.
Video for Retention: How We Created a Hugely Successful Campaign, Generating Upsell Opportunities.
In my previous post, Video Stories + Integrated Marketing Campaigns: Leading and Supporting Roles, I discussed how video can play both a lead and supporting role in marketing campaigns. This post dives deeper into how my team here at Brightcove uses video for customer marketing initiatives with great results.
Video Stories + Integrated Marketing Campaigns: Leading and Supporting Roles
Integrating video across a multi-channel marketing campaign can be perplexing.