Digital Marketers

Get ready! We are less than 70 days away from PLAY 2018, and we’re beyond excited to share some of the amazing sessions we’ve got planned.

Your organisation is likely already using video for external communications — your marketing teams are regularly creating and publishing videos to drive awareness, engagement and conversion online. But when it comes to communicating internally, organisations are often stuck using more traditional tools.

With the growing amount of video on the web today, it is important now more than ever to get your content to stand out in a sea of video. A proven way to do this by adding captions to your social video content.

Getting our prospects to notice, open and read our emails is an art form.  It’s something we spend countless hours studying and optimizing.  Needless to say, when we discover something that significantly boosts our email performance we pay attention.   Video has done exactly this.

Here at Brightcove we have a variety of video equipment in our toolbox. But for those who don’t have access to video equipment like this, or want to supplement their studio shoots with quick, on-the-go content creation, there’s a video production tool that is likely already at your disposal: your iPhone.

A few weeks ago, we hosted a video webinar outlining areas of focus to keep in mind when building an in-house video production capability. When we first created the presentation, we wanted to keep the technical elements simple.  In order to do that, the team decided on the following: Only have two people on camera.

2017 was a huge year for video, and for Brightcove. In the last 12 months we have seen some great video projects across Australia and New Zealand alone. Overall, Brightcove delivered 1.3 billion hours of video across 34 billion streams, and there’s no signs of it slowing down in 2018.