If you’ve been to the movies lately or clocked a respectable number of Netflix hours, chances are you’ve seen a production that uses shot sequences. That’s because shot sequences make a production look more polished. They help producers add visual interest and illustrate the beginning, middle, and end of their narrative.
Video creation and production can be a little intimidating, but it’s crucial to your marketing strategy to use video to promote your company, product, and services. Just like booking a vacation or hitting your quarterly goals, everything becomes easier with planning and preparation. The same goes for videos.
For many organizations, content plans are expanding and marketers are leading the charge to build and execute on them. But as content needs grow, budgets continue to shrink or stay the same. Many marketers are stuck at a video production process crossroads between low budgets and high expectations.
Your prospects will do tons of research on your company, service, or product before they pick up the phone, fill out a form, or start a live chat through your website. Videos in every area of your digital presence can give them an immediate peek into your brand and offerings before they reach out for more information.
Video is one of the top avenues for marketing, but it’s no longer as impactful to just set up a camera and become a talking head without clear direction or a purpose. Instead, the most effective videos tell a story. They evoke emotion, get to the heart of your audiences’ pain points or desires, and present an actionable solution.
As the head of video production at Brightcove, I get asked all the time, “James, my customer is new to video and wants to know if they should staff up or hire an agency to start doing more with video.
Here at Brightcove we have a variety of video equipment in our toolbox. But for those who don’t have access to video equipment like this, or want to supplement their studio shoots with quick, on-the-go content creation, there’s a video production tool that is likely already at your disposal: your iPhone.