A few weeks ago, we hosted a video webinar outlining areas of focus to keep in mind when building an in-house video production capability. When we first created the presentation, we wanted to keep the technical elements simple. In order to do that, the team decided on the following: Only have two people on camera.
Every year at PLAY, we try to create a high-quality opening video to speak to and energize attendees before the first Blockbuster. The tone, voice, and concept of these videos change every year to make them look fresh and new. This year, we created a video we call “Video Moves the Needle”.
PLAY 2016 wrapped this week and people who were in attendance or tuned into the live stream had a great response to this year’s opening video. I’ll be writing more about our experiences creating the video but, for the time being, check it out on demand. “It works.”
Brightcove recently participated in a Harvard Business School panel discussion, “TV, Disrupted: A World of Video Choices Opens Up,” which explored the challenges for broadcasters, advertisers, and media companies as OTT offerings and other emerging business models impact the traditional consumer-carrier relationship.