Video creation and production can be a little intimidating, but it’s crucial to your marketing strategy to use video to promote your company, product, and services. Just like booking a vacation or hitting your quarterly goals, everything becomes easier with planning and preparation. The same goes for videos.
For many organizations, content plans are expanding and marketers are leading the charge to build and execute on them. But as content needs grow, budgets continue to shrink or stay the same. Many marketers are stuck at a video production process crossroads between low budgets and high expectations.
Your prospects will do tons of research on your company, service, or product before they pick up the phone, fill out a form, or start a live chat through your website. Videos in every area of your digital presence can give them an immediate peek into your brand and offerings before they reach out for more information.
Video is one of the top avenues for marketing, but it’s no longer as impactful to just set up a camera and become a talking head without clear direction or a purpose. Instead, the most effective videos tell a story. They evoke emotion, get to the heart of your audiences’ pain points or desires, and present an actionable solution.
The sweat begins to pearl on your neck. Your heart is racing and everything is becoming a little blurry. You take a deep breath and move forward in your chair.
As the head of video production at Brightcove, I get asked all the time, “James, my customer is new to video and wants to know if they should staff up or hire an agency to start doing more with video.
Welcome to our sixth post of the #PLAY2018 speaker blog series. Here, we introduce some of our guest speakers and scheduled sessions for this year’s event. If you’ve already registered to attend, this series will give you a better understanding of what’s in store.