This blog post is the second in a series of 5 expanding on Brightcove’s INBOUND presentation to help every video initiative deliver better value. I recently took a trip to the South of France. Even now, months later, I find myself reflecting fondly back on the vacation, and remembering details of my days, things I ate, and places I saw.
More than an international landmark, the Sydney Opera House is one of the world’s busiest performing arts centres and Australia’s premier tourist destination.
This blog post is the first in a series of 5 expanding on my INBOUND presentation to help every video initiative deliver better value. Video is Measurable. Measure it. In today’s digital world, information is everywhere. Content is multiplying at warp speeds, always on, constantly competing for our attention.
Marketing today is an entirely different world than it was 10 years ago. What’s driving this massive shift? Consumers expect tailored experiences that are designed to fit their personal needs, and as a result marketers are obligated to create various strategies for distinctly different personas and platforms.
Have you ever wanted to know the names of the individuals watching your videos? Then be able to follow up with them knowing what and how much they watched so you can send them additional info they actually want? How about knowing which employees watched 50% vs 95% of your internal “town hall” or training videos?
Every April, crowds of people touch down in sunny South Florida—no, not for spring break, but to attend the annual Cruise Lines International Association (CLIA) conference, Cruise360.
Last month I had the pleasure of co-hosting an event at the beautiful JCPenney headquarters in Dallas, Texas with my friends from Brightcove. The room was filled with internal communicators eager to gather new insights and learn lessons from one another about the role of media in employee engagement.