At Brightcove, we’re all here because we are passionate about video. We like watching it, we enjoy helping hundreds of organizations create it, and some of us are so driven as to really tinker and tweak, sometimes leading to re-inventing the core elements of video.
Summer has not been a quiet time for the OTT market. Within the past few weeks alone, Disney announced that it would end its distribution deal with Netflix and plans to launch its own streaming service in 2019.
Monetization is no longer a future looking buzzword used in the industry, as in, ‘one day, we plan to make money on our video offerings.’ Today, it is table stakes.
There is breaking news in the online video ecosystem almost every day, even in this relatively slow stretch of August.
There has been a huge spike in the adoption of OTT devices in the past few years as smart TVs, gaming consoles, and digital media players like Chromecast and Apple TV become our devices of choice for media consumption.
I sat down with Vijay Solanki, chief executive officer of the Interactive Advertising Bureau (IAB) in Australia, at the Brightcove office in Sydney.
According to a recent Parks Associates whitepaper, two-thirds of the US broadband households have an OTT service and one-third have more than one subscription.