Tracy Williams's Posts

Learn how to provide the ultimate OTT viewer experience with our new whitepaper, OTT Essentials: How to Launch and Grow Your OTT Service.

Throughout the years, premium sports coverage has remained a hugely valuable content vertical. In fact, according to analysis conducted by Nielsen and MoffettNathanson, 85 of the top 100 most-watched telecasts in the United States last year were sporting events — up from 48 in 2011.

Sports is widely accepted as one of the last bastions of appointment-to-view programming as the media landscape continues to experience profound disruption and audience fragmentation.

How did Mongolia’s first OTT service get to market in a few short months and increase subscribers by tenfold in less than six months? Batka Gankhuyag, vice president of Mongol TV, the leading broadcasting company and content creator in Mongolia, shared the story of how he successfully created ORI TV on the stage at PLAY.

Summer has not been a quiet time for the OTT market. Within the past few weeks alone, Disney announced that it would end its distribution deal with Netflix and plans to launch its own streaming service in 2019.

The dramatic rise in video viewing on social platforms has emerged as a game changer for today’s content owners to extend both reach and revenue for their video content. The stats speak for themselves in terms of telling this story.

Over 100 OTT video services are currently available in the U.S. Market, with 33 launching in 2015 alone, according to recent research from Parks Associates*.