OTT service strategy is often focused on extending market reach. In this context, reach equates to attracting new audiences and extending the service to new platforms. While we’ve previously discussed the value and strategy of extending market reach, it’s also worth emphasizing that reach does not necessarily translate into revenue.
Customers leveraging the latest Brightcove Native Player SDKs for iOS and Android can now download, manage and playback offline content through a set of out-of-the-box APIs. Brightcove takes on the heavy lifting for media download and playback, leaving developers free to focus on building out exceptional end user experiences.
“Alexa, what’s the temperature going to be today?” “Siri, what are the showtimes for the new Spiderman movie?” “Ok Google, give me directions to the nearest gas station.” Whether you’re out or at home, many of you are talking to digital assistants.
Too hot to climb that peak this weekend? Well, don’t. Whether the weekend takes you to the beach or has you sitting in your air-conditioned living room, you can download Salomon TV’s new OTT application.
What started as a niche content offering, back in 1996, has transformed into a powerful global TV network with a combined 70 million subscribers across cable, satellite and OTT in Asia. TV5MONDE started its OTT journey in Japan in 2005 offering French entertainment content as a web-based service.
At the beginning of 2017 the in-house digital team behind the successful video on demand brand UKTV Play embarked on a series of projects to collect and exploit user data. Initially, the key requirement was to develop a different way of segmenting users to drive targeted advertising.
In an industry where consumers are more empowered than ever, media organisations can’t afford to fly solo.