Paul Brickel's Posts

OTT churn rate is one of the key metrics that separates successful OTT providers from those that go under. Here’s everything you need to know about it.

In order to thrive in the increasingly crowded OTT marketplace, you need to produce immersive digital experiences at scale. Here are some OTT best practices to keep in mind as you stake your claim in this space.

OTT has permeated the entertainment, sports, fitness, and news industries—it could even be the future of global media. Find out what it is and how it works.

It’s no longer a choice for media and entertainment companies to make their content available over the top. Now, it’s an expectation.

Getting your OTT service discovered by the right audience, at the right time, with the right content is critical to your success. In the last installment of our OTT Marketing Essentials blog series, we provided recommendations to help ensure your service is visible within the major search engines, and we covered tips for getting started with paid...

In 2017, we saw households embracing OTT services more than ever, with 69 percent of U.S. broadband households subscribed to at least one OTT video service. More than 50 percent of those that use OTT services subscribe to multiple services, compared to 20 percent in 2014.

As the democratization of video content continues to empower consumers with more viewing choices than ever, content owners face enormous pressure to deliver a compelling experience to maximize audience engagement, convert new users, and reduce churn. The power of OTT Flow is delivering a service that enables customers to get to market quickly with...