As consumers continue to shift their content viewing to mobile and connected devices, content providers like The Africa Channel are launching OTT services to extend content to devices and platforms where current viewers are and reach new audiences.
There’s something for everyone in the exciting set of new apps powered by OTT Flow.
According to a recent Parks Associates whitepaper, two-thirds of the US broadband households have an OTT service and one-third have more than one subscription.
OTT service strategy is often focused on extending market reach. In this context, reach equates to attracting new audiences and extending the service to new platforms. While we’ve previously discussed the value and strategy of extending market reach, it’s also worth emphasizing that reach does not necessarily translate into revenue.
As we continue the OTT blog series, let’s take a look at how Brightcove OTT Flow powered by Accedo, our award-winning turnkey OTT solution, maximizes the value of your content.
We’re excited to kick off a new blog series highlighting some of the questions we have heard from our customers around launching an OTT service.