Mike Green's Posts

PLAY 2018 - Momentum in Media

PLAY 2018 - Momentum in Media

PLAY 2018’s keynote session starred Brightcove customers from around the world who are opening new markets with OTT offerings and live streaming news and sports at increasingly ambitious scale.

How Programmatic & Server Side Work Together in Live and On Demand

How Programmatic & Server Side Work Together in Live and On Demand

High-quality, long-form content continues to shift from being consumed via traditional MVPDs and their set top boxes to a range of “connected living room” devices that deliver video over IP.  This shift is creating lots of IP-enabled inventory which, while it looks like traditional TV, is often monetized differently.