Mike Green's Posts

How Do Publishers Rate Their Success With Video?

How Do Publishers Rate Their Success With Video?

The breakout sessions portion of Brightcove’s most recent NYC Publishers’ Breakfast kicked off with the goal of open, honest, self-reflection – where are we successful in our video businesses?  Where do we need to be better?

Brightcove Adds Content Marketplace To Video Cloud

Brightcove Adds Content Marketplace To Video Cloud

One exciting announcement from PLAY 2016 centers around a new content marketplace that is going to be part of Video Cloud.  It’s part of a partnership that we developed with Vemba allowing Brightcove customers to scalably syndicate and distribute video to third party sites while also being able to add great video content t...

Lifting the User Experience by Supporting VAST 4.0

Lifting the User Experience by Supporting VAST 4.0

If you’re a broadcaster that can replicate the seamless, ad-supported viewing experiences of TV across all of your digital products, you will drive high engagement and more ad inventory. The more screens on which you can accomplish this feat, while successfully avoiding ad blockers, where present, the greater your revenue opportunity.