“Let’s Celebrate How Far We’ve Come In Video”
I sat down with Vijay Solanki, chief executive officer of the Interactive Advertising Bureau (IAB) in Australia, at the Brightcove office in Sydney.
The True Death of Flash: Now is the Time to Make the Switch
Major digital media and marketing players face a stark realization in 2016: Flash is dying. And those yet to move completely away from Flash could soon find their video views and engagement rates drop off significantly as the world moves to HTML5. The news is coming hard and fast.
Why Broadcasters Are Moving Their Ads to the Cloud
Online catch-up television services can sometimes be a jarring experience.
Compelling Stories Lead to Customer Conversion
Let me tell you a story about stories. It goes something like this. Brands are starting to use video more and more to convey not only a message about their product or service, but a feeling as well.