Brightcove Insights For

Digital Marketers

Brightcove Enhances Oracle Marketing Cloud Integration

Brightcove Enhances Oracle Marketing Cloud Integration

We are excited to unveil at the Oracle Modern Marketing Experience show today, our enhanced integration with Oracle Eloqua! Built upon the initial integration that was announced last year, the new functionality provides marketers with heightened insight into the impact of their video marketing programs.

3 Reasons to Incorporate Video into Your MAP Strategy

3 Reasons to Incorporate Video into Your MAP Strategy

Marketing automation is transforming customer engagement, helping brands deliver the right content to the right people at the right time more effectively than ever. For digital marketers, marketing automation platforms (MAP) are the heart of the modern marketing machine: tracking leads, nurturing contacts, and powering creative campaigns.