This article was originally published in Digiday by Shareen Pathak. Glen Schwartz, director of global corporate communications at Dunkin’ Brands, had a real problem on his hands: He needed the company’s 2,000 franchisees to start checking email headquarters would send with important updates on everything from training i...
Now that video marketing has been adopted by the enterprise, there is a large push by video hosting software companies to create solutions that give marketers the ability to make their videos interactive. Two of the most popular interactivity types are gating and calls-to-action (CTAs).
Given that video has been proven to increase email click-through rates by 55%, the interest in embedding video in email is not surprising.
The 2015 UK general election was criticised for being “boring”, but some key moments were captivating. And guess what, almost all of these best bits were caught on video.
With approximately 3,000 four-year colleges and universities in the United States, competition is fierce among leading schools for top students. For students, too, deciding where to spend the next four years of life is a critical and emotion-evoking decision.
Ready to revolutionize the way you interact with your audience? Oracle and Brightcove recently teamed to tie together marketing automation with video analytics. This powerful integration provides marketers with enhanced insight into their video content such as: how long a video was watched, which video was watched, and who watched it.
Let me tell you a story about stories. It goes something like this. Brands are starting to use video more and more to convey not only a message about their product or service, but a feeling as well.