Matt Childs's Posts

Marketers know that contact segmentation is an essential component of successful, targeted campaigns. Segmentation enables marketers to deliver more relevant and timely communications to prospects.

When should businesses upgrade their video marketing beyond free platforms? This two part series explains the 7 signs that it’s time for a more sophisticated approach.   At Brightcove, we recommend a blended distribution strategy between YouTube and your own online video platform.

Endurance sporting event sponsorship has evolved. The days of branded t-shirts and water stations defining sponsorship opportunities are over. Digital activation is now a key demand for lifestyle brands and sporting event sponsors.

The opportunities for HTML5 video on the Internet are sizable. Its open structure makes it the best fit for the web as mobile engagement and interactive video grow.

Today’s sophisticated audiences are accustomed to consuming online content whenever and wherever they please. For Detroit Symphony Orchestra, recognized for trailblazing performances and collaborations with the world’s foremost musical artists, this means keeping up with this evolving digital demand.

If you are like many organizations, you may still rely on free video hosting solutions like YouTube to host and manage your video content. Many consider it a “no-brainer” as these video platforms provide a free solution for a high value opportunity. Unfortunately, there is a high cost to free.

Have you heard the saying: “Training is the new marketing?” Well, it's true. Once reserved for the on-boarding process, tutorial and/or training content can actually be more valuable when customers are exposed to it pre-sales.