Known for prestige and luxury, Sotheby’s is one of the world's oldest and largest auction houses, selling fine and decorative art, jewelry, real estate, and collectibles, with 90 locations in 40 countries, doing roughly $6 billion in annual revenue.
Now that video marketing has been adopted by the enterprise, there is a large push by video hosting software companies to create solutions that give marketers the ability to make their videos interactive. Two of the most popular interactivity types are gating and calls-to-action (CTAs).
Given that video has been proven to increase email click-through rates by 55%, the interest in embedding video in email is not surprising.