Today’s digital marketing landscape is constantly changing, presenting many challenges to today’s modern marketers. To help with these challenges, Brightcove is bringing some digital marketing heroes to New York City, and we invite you for cocktails and a few short presentations on March 4th. During this time you’ll lear...
In today’s digital age, marketing teams are increasingly finding that the key to marketing success lies within creating experiences for potential customers. A major component of creating these experiences is a strong video strategy.
Today we are wrapping up our Kickstart series featuring the king of content marketing himself, Joe Pulizzi. In the first two posts, Joe talked about the importance of defining a plan for your video content and identifying influencers; in this final video he discusses building audiences around the RIGHT social channels.
Following our first blog of this Kickstart series, which discussed defining a plan for video content, the next tip is all about influencers. Have you figured out who your industry influences are? Did you know this is a key step in getting ahead in your content marketing efforts?
This week we're excited to share our latest video series, which features Content Marketing Institute's own Joe Pulizzi! The series of three videos will walk you through three key strategies marketers can implement to kickstart their content marketing efforts for 2015. First up is defining a plan for your video content.
Although we’re only in the first month of 2015, video has already received its fair share of attention. Particularly with social media, it’s clear that video is becoming a key player on every major network.
Out with the old, in with the new! Setting a new year’s resolution doesn’t have to just stop with you. What about your video marketing strategy?