Digital Marketers

Video marketing’s wide adoption has transitioned it from an innovative marketing tactic to a standard and essential part of the marketing mix that many companies now need to refine.

Video is one of the most effective ways to create engaging content that helps deliver impressive marketing results. So it’s no surprise that organizations want to get a video marketing strategy up and running ASAP. We love this excitement! Keep it up!

This year, Brightcove partnered with Content Marketing Institute (CMI) on their third annual content marketing survey, which polls marketers in Australia on how they use content as part of the marketing mix. The results of the survey provide beneficial insight into challenges and future initiatives.

Looking to kick your video marketing into shape? We have just the program you need! We are excited to unveil our new video series: Strategies & Wins in Video Marketing. In this series you’ll learn why video marketing is important, how to do it most effectively, and what you need to get your program started.

A few years ago adding webrooming and showrooming to your vocabulary would have certainly been met with sideways stares of confusion. However, the explosion of online retail has created some new and interesting words that are quickly turning commonplace.

I am looking forward to presenting at the Inbound Marketing Summit in Boston next week! During my presentation I will discuss 5 ways to help drive successful marketing results. View the video below for a sneak peak on what to expect. See you there!   brightcove.createExperiences();

The benefits of using video are not constrained to specific verticals, but span almost any market. This is why video is such a successful element of a content marketing strategy.