Tired of being stuck with average results for your video marketing efforts? Have no fear...the Hero’s Guide to Video Marketing is here to help!
We are excited to unveil Part 1 of of our new Hero’s Guide, a resource that covers the core pillars of a successful video marketing strategy, from strategic planning to content development and distribution. Part 1 lays out the tools every successful video marketer needs with the Video Marketing Hero’s Utility Belt. Here’s a peek at the 6 gadgets the belt contains:
- Brand & Voice: Without a consistent brand, identity and voice, marketing efforts become disjointed and disorganized
- Distribution: Marketers have a responsibility to distribute content to a target audience to drive interest and engagement; video content is no exception
- Discovery: Marketers need to provide ways for target audiences to discover them, and video can help with just that
- Portals: These are a great way for marketers to have a central place to showcase content while also making it easy for your audience to discover it
- Marketing Automation: This can be an incredibly powerful tool to engage your prospects and customers in real-time with relevant content
- Analytics: If you can’t measure it, you can’t understand it, improve upon it and achieve better results
Get the Hero's Guide to Video Marketing and the Utility Belt infographic