Brightcove Gallery is a powerful and easy way to quickly roll out video portals. Most customers start with a single portal to house their video library. However, did you realize you can build many different kinds of Galleries? For free? Let’s say you are hosting a live event which you will also be streaming online.
Tagging strategies help digital marketers manage their ever-expanding library of assets. A tag is a word or term describing your content asset. Video marketers should apply this practice to video as soon as possible in order to organize, sort, and display individual video assets, playlists, and libraries.
“Every company needs to be a media company.” We have heard this time and time again. Until a few weeks ago, TV was the final frontier for organizations looking to plant their media flag.
When should businesses upgrade their video marketing beyond free platforms? This two part series explains the 7 signs that it’s time for a more sophisticated approach. At Brightcove, we recommend a blended distribution strategy between YouTube and your own online video platform.
When should businesses upgrade their video marketing beyond free platforms? This two part series explains the seven signs that it’s time for a more sophisticated approach. If YouTube helped jumpstart your organization’s use of online video, then you are not alone.
Day 1 of MarketingProfs B2B Forum was non-stop, full of great speakers and amazing content, and of course highlighted by the shenanigans always delivered by the MarketingProfs team.
We recently interviewed MarketingProf’s Ann Handley for her insight on using video as part of a content marketing strategy.