Digital Marketers

This blog post is part of a series responding to findings from the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends – North America.

Endurance sporting event sponsorship has evolved. The days of branded t-shirts and water stations defining sponsorship opportunities are over. Digital activation is now a key demand for lifestyle brands and sporting event sponsors.

This blog post is the first in a series responding to findings in the new study on B2B marketing content from the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove. The B2B Content Marketing report shows, not surprisingly, that B2B marketers are increasingly focused on driving revenue.

Marketo’s Marketing Nation Roadshow in London is a full day event aimed at bringing skilled marketers from across the UK together to discuss the latest in marketing technology, to learn and share ideas, and to network with thought leaders and peers.

Technology has finally caught up to marketers’ visions of storytelling possibilities.

New York is widely regarded as the Mecca of fashion. This is never more apparent than during New York Fashion Week where the world’s most stylish influencers gather to set the fashion agenda for the next season.

The success of video marketing, like all marketing, hinges on great content. Marketers have to tell stories that are of service to their target audiences, inspire further investigation on the part of the viewer, and also demonstrate how the product or service offered solves a very real need.